Society has become obsessed with youth and will do anything to hold onto it. Aseso Nutraceuticals, an herbal supplement company co-founded by a charismatic American scientist and a mysterious Japanese businessman, exploits this growing global anti-aging craze by producing Sinsen, what is widely believed to be the "fountain of youth" in a bottle. This belief forms the basis of a new hope that would inspire an otherwise disheartened society caught in the deepest recession seen in decades.

Michael Jeffs, after failing to secure his dream job on Wall Street, accepts a position at the much-hyped Aseso and unwittingly becomes involved in a series of deceptions that will dramatically alter the social and political landscape of the world.  Realizing the truth, Michael is forced to reconcile his sense of social responsibility with his own self interests.